Every great SEO/SEM venture requires research, insight and a testing plan (not to mention a strive for greatness).
What impact does a unique work culture have in SEO? We tested 3 pieces of copy to find out.
(PS: New business seemed to like the most engaging one, even if Google didn't)
These three GoogleAd's were meant to test Google's algorithm, our agency insight, and my sanity.
This project remains the intellectual property of McMillan. However, I am happy to go into detail surrounding my contribution to the process and ultimate outcomes (I love talking about myself).
