HourEight came to Monkiri with a problem: too many millennial gamers are GOATED on the sticks, but too few have basic financial literacy.
Monkiri had the product to make financial education fun - a smart phone app with interactive and engaging lessons that mimic a mobile game.
We created a dedicated landing page, with content specifically dedicated to our target audience (yes, including a Simpson's GIF), and keywords from research into search habits of gamers.
With the help of HourEight, the landing page, and an entire social campaign, we managed to secure more followers on social and an increase in active app users.
