Long-time client Samsung had a challenge: how do we get people excited about their exciting (and obsolete) line-up of home theatre accessories? Group IDD was invited to pitch a viral.
With only mere weeks to develop and formulate an entire viral pitch to one of Korea's largest (and most difficult) industries we had to be fast developing and refining two creative directions.
As an intern (and one that didn't get paid enough to own a home theatre), my say didn't carry much weight. However, my idea "Bring Sound to Life" intrigued many of the creatives.
We liked the idea of creating some level of 3D experience with something seemingly 2D like sound. This would also form a base upon which to build a 3D viral.
Attempting to develop audio in 3D for the purposes of a viral proved difficult - that's when it hit us.
When you go see a movie in the theatre, you are transported. The big-screen, surround sound, and mesmerizing colours all work to lift you from your seat and into the movie itself.
We also developed a BTS and ensured consistency to the "Make Life Cinematic" brand across social, print and events - resulting in a true brand "experience".
